Genesis Hotels and Resorts Corp.

As a professional hotel management company, we strive to be competitive and to surpass the expectations of our client-hotels. We believe that we shall only be able to develop a strong partnership with them as long as there are solid foundations that will ensure each property's success. To achieve these goals, GHRC provides support services in two critical areas of hotel management: Operations and Marketing.

Operataions Management
Cost-Effective Management is at the forefront of GHRC's management practices.

• We provide seasoned Filipino hoteliers the opportunity to occupy senior level positions. The absence of costly expatriate managers, and the utilization of highly trained and multi-skilled staff and personnel, guarantees lower manpower costs without sacrificing desired results in overall hotel operations.

• Your affiliation with GHRC gives you the advantage of sourcing reliable hotel suppliers that extend to us preferential credit terms which in turn redounds to the hotel's benefit.

• Reducing operating costs in Sales and Marketing, Front Office, and Purchasing are made possible by:

1. Joint-advertising and travel trade shows participations, Sales collaterals conceptualization and preparation, in-house customer data bases, and cross-selling among Genesis-managed properties.

2. Inexpensive access to Front Office Hotel Management Systems and software and International Reservations providers.

3. Volume purchase of hotel supplies through our centralized Purchasing Unit further reduces costs in hotel operations.

• Unlike international management companies based abroad, GHRC is locally based, sparing the owner/developer from footing the bill on costly travelling expenses usually incurred by the management company's executives. This happens during management and skills trainings, strategic planning meetings, monthly operational auditing, implementing Sales & Marketing activities, conducting quality assurance tests, and supervising technical trainings on property management systems which are conducted by executives from the home office abroad.

• To ensure consistent and effective customer service, manuals on policies and procedures, training programmes, and quality assurance tests have been designed by GHRC and are implemented in all its managed-hotels. Periodic monitoring ensures that costly mistakes in operations and guest services are prevented.

• GHRC executives are qualified to conduct their own in-house employee training programmes. This advantage eliminates the need for costly external consultancy and training fees which are usually incurred by other hotels on a regular basis.

Marketing and Sales Support
Aside from each Genesis-managed hotel's own Sales & Marketing team, GHRC provides Marketing support to all its managed properties through its Corporate Marketing team in the form of:

• Conceptualization and preparation of Sales collateral material such as hotel brochures, fact sheets, audio visual presentations, advertising layouts, press release copies, F&B menu cards, in-room flyers, and even concept design for travel show booths and presentations.

• Preparation of pre-opening marketing plans and assistance to each hotel's marketing head in the preparation of subsequent marketing plans during the hotel's actual operation. Periodic reviews of each hotel's sales performance from its approved marketing plan for the year are also conducted and revisions are implemented if necessary.

• PR and advertising campaigns of each managed-hotel are also supported by our Corporate Marketing team.

• Through GHRC's own corporate sales team, business leads are gathered and passed on to the individual hotel's sales units as well.

• With its vast marketing network, promotional tie-ups with private establishments are explored with the aim of establishing broader market reach and bigger market share for all GHRC managed-hotels.