Genesis Hotels and Resorts Corp.

Communiqué Telemarketing Services

Communiqué Telemarketing Services is an independently managed division of Genesis Hotels and Resorts Corporation (GHRC), established in August 2001, two years after GHRC opened for business.

Hotels and Resorts

Communiqué’s principal activity is to help promote food and beverage sales, rooms, and function facilities for hotels and resorts of all sizes. This involves selling “exclusive club” memberships that entitle the member to various discounts and special benefits.

Each property has different concerns among its target market, whether they are low room usage, lack of patronage in an outlet, or lack of awareness of the property’s existence. Communiqué recommends a package of benefits suited to each property’s particular requirements, which can also convert non-users to occasional users, occasional users, to regular users, and regular users to loyal aficionados.

When the membership fee and benefits are approved, Communiqué agrees with the property a percentage share of the gross revenue from membership sales, and it absorbs all operational and administrative expenses, which are charged to its share. Full details of new members and the share of gross revenue are submitted twice monthly to the property.

Information Campaigns

If the company needs to convey information about a product or service to a specific target market, that is a brief enough to arouse interest by telephone, Communiqué can mount an information campaign that reaches many thousands.

Support

Aside from its Managing Director, Communiqué is staffed by project managers with many years experience, and by seasoned, highly intelligent telemarketers; the latter enjoy the highest compensation in the industry. One of their tools is Communiqué voluminous database, that is constantly updated and that contains the details of affluent Metro Manila residents, Filipino and foreign.

Genesis-managed properties fully advocate a lifestyle imbued with pizzaz, stylishness, panache and charm. Thus, introducing the concept of "lifestyle hotels as distinctly managed by GHRC-managed properties are always associated with the concept of perfect hospitality havens of rest and recreation, personalized service, and world class amenities.

Distinctly Filipino. Capitalizes on the fact that Genesis Hotels & Resorts is the very first wholly Filipino-owned company in the country specializing in hotel management. The team of expert hoteliers backed by vast experience are also pure Filipinos.

Thus, with the management of Genesis Hotels, property owners can expect to exude the distinct, unique and fascinating Filipino trait of hospitality and personalized service that has mad Filipinos renowned worldwide as ideal and perfect hosts.